Once you’ve created your first five workouts, you need to start thinking about your content strategy. And once you’ve built your content base, you’ll want to start branching out — that’s where categories come into play.
A category allows you to bucket one-off workouts into easy-to-navigate descriptions. A category workout is generally organized around a specific body part (or theme), and is tagged and bucketed under that tag.
Remember, categories and programs are types of collections.
To better break this down visually, here’s what each content type looks like in the consumer app:
In the example above, you can see that creator Aubrie has:
Challenge: Back @ It Challenge
Program: Shaped at Home
Categories: Core & Abs, Follow-Along, and HIIT/Cross Training
Categories are ideal for fans who want unstructured content. These fans:
Like to pick and choose workouts
We recommend the following:
Month 1: Create two categories by filming a series of long-form and/or short-form videos
Month 2: Add a third category to your channel
Before you publish any workouts under a category, you need to create a category!
Click the “+” at the top of your channel page
Select the “Category” option for the collection type
Add a category title and cover image
Note: You can limit the number of workouts that appear in your category by setting it here. For example: If you set the limit to 10 your users will only see the most recent 10 workouts — you can set the limit to any number you wish.
Click “More Settings” to add an intro video, category description, up to seven keywords about your category, and FAQs. While these are optional we recommend filling all the fields out to give your subscribers the best, most thorough experience possible.
Click "Add Category"
After you’ve added this category, you can add workouts to it! You can either:
Publish new workouts or
Repurpose existing workouts from other categories
To repurpose existing workouts, follow these steps:
Don’t know what categories to create? Ask your followers on Instagram what workouts they’d like to see!
Make sure each category has more than five exercises included to keep your subscribers interested and sweating.
Use these Canva templates to create category cover images on your phone in minutes
If you’re still in need of inspiration, check out these great creator category examples!
Sarati's Booty, Core, and Full Body workouts
FitGurlMel's Booty + Legs, Full and Upper Body, and Abs workouts
Devon Levesque's Upper Body, Lower Body, and Abs workouts
Magnus Lygdback's Lower Body, Upper Body, and Core + HIIT workouts