As a fitness creator with an app for your fans to work out alongside you, you may be wondering how to get more people (specifically your large number of Instagram followers) to subscribe to your app. We are going to walk through a few easy tips to market your app to your existing followers in order to turn them into paid subscribers.
Keep reading for some simple and easy ways to engage your Instagram followers in order to grow your subscribers. Ultimately, the goal is to show your followers how great your app is and why they should sign up for it!
The easiest and most important thing you can do as a creator on Instagram is to engage your followers. Start the conversation on your Instagram account first. Make sure you’re sharing feed posts and Stories on a daily and weekly basis that talk about your app and your workouts. Make sure to explain what your app has and how it is going to help your followers. Engage your followers by asking them what type of content they’d like to see on your app that would make it worthwhile to subscribe.
Be open with your followers and tell them your personal story of why you chose to create this app. The more open you are and the more you engage with each of your followers, the more likely they are to want to subscribe. You can even go one step further and show them some behind-the-scenes clips to entice them.
Sharing your story might help influence app purchases too: According to research by Headstream, if people love a brand story, 55% are more likely to buy the product in the future, while 15% will make an immediate purchase.
This step is another easy one. Playbook offers each new subscriber their first month for $1, so all you have to do is share this with your followers. Create grid and story posts that include your personal link for your followers to sign up. Tell them about this amazing offer and explain the value and why this is such a great deal for them. Post even more Stories or grid posts that feature you working out and tell your followers they can join you for just $1.
Ask your existing customers or friends to post a picture with you or of your app to Instagram, sharing why they love working out with you. You can then repost these testimonials and reviews to your own Instagram page and it will make all the difference in the way your followers view your program. This social proof is incredibly helpful, as it shows your followers that people follow your workouts and really love them. Plus, research shows that 94% of consumers are more likely to make a purchase from a business with positive reviews.
Staying active in your community on Instagram and within the fitness community is huge. One thing you can do is engage with other creators. Support their new endeavors by reposting to your Stories when they do something cool that you like and always be sure to like and comment on other creators’ posts. As your relationship with other creators grows, they will be more inclined to share your content just as you share theirs, exposing you to their followers, which could potentially lead to more followers and sales.
Another way to stay active in your community is by interacting with your followers on a daily basis. Respond to your direct messages every day, like posts on your feed, comment on posts you like, and make sure to always answer questions when your followers have them. The more interactive you are with your followers, the more your brand will grow and the more your followers will feel influenced to sign up for your app.
One final step that you can take to get your followers to subscribe to your app is to send individual followers direct messages. If there are a handful of followers that always like or comment on your posts or send you DMs, reach out to them. Send a friendly message that starts the conversation regarding your app. You can explain what it is, the value of it and why they may like it, and how you can help them get started if they need some extra attention. This simple action shows your followers you really care about them on an individual level and are creating your app with them in mind.
Implement these steps on a regular basis and watch your existing customers convert into paying customers in no time!
About the author
Jessica is a recent graduate from the Ohio State University, now based in New York. Jessica loves to read, is passionate about fitness and nutrition, and is always looking for new restaurants with the best pasta dishes. On the weekends, you can find her playing with her dog Wilson, at the beach with a good book, or doing pilates.
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